SIRENA’S commitment to sustainability

As a provider of quality Tuna to the Australian market, Sirena has a role in enriching people’s lives through responsible and sustainable management of our business and the environment.

Sirena made a public commitment in 2010 to source 100% of our tuna across all product ranges by using only a sustainable method for commercial tuna harvesting — Pole and Line Fishing.

We had committed to reaching our target by 2016. We in fact achieved our target as early as February 2015.

Along with reaching our target, Sirena developed a Code of Ethical Sourcing to govern our activities and interactions with all our stakeholders across the world, including our suppliers.

Our code of ethical sourcing

Our Code of Ethical Sourcing outlines a set of core values and principles by which we run our business. It includes our approach to safe and fair labour practices, and the responsible management of environmental and social issues in Sirena’s supply chain.

The Code was developed in consultation with Sirena’s employees and suppliers. It sets out the standards we have achieved and wish to maintain over time.

A key part of the code is Sirena will not purchase from suppliers who have been prosecuted for illegal activities related to the trade of tuna.

The principle of continuous improvement applies to all aspects of our Code.


Under the Code, Sirena is committed to sustainability by:

  • Ensuring 100% Pole and Line caught Yellowfin (Thunnus albacares) & Skipjack (Katsuwonus pelamis) tuna is used across our entire product range.
  • Not using purse seine or Fish Aggregation Devices (FADs) to catch tuna for any of our product range.
  • Reduction of by-catch as a result of using only Pole and Line Fishing methods (which are highly selective and require tuna to be pulled from the ocean one at a time).
  • Not sourcing fish caught on illegal fishing vessels, regardless of whether or not they are on the Illegal, Unreported and Unregulated (IUU) List.
  • Prohibiting the catch of any fish listed as an Endangered or Threatened species.
  • Not operating in or extracting fish from waters that are out-of-bounds, including marine reserves and overfished areas.
  • Partnering and collaborating with fishing industry organisations and research bodies, such as the International Pole and Line Foundation, to create and improve on sustainable, equitable and socially responsible fishing practices worldwide.
  • Not allowing any transshipments at sea across 100% of our pole & line fishing suppliers.
  • Operating in an ecologically sustainable manner by reducing waste, energy and resources use.
  • Is a signatory to the Australian Packaging Covenant (APC) and continually strives to better our stated packaging recycling goals, targets and commitments.
  • Assesses the effectiveness of initiatives through a review and continual improvement process.

Quality assurance

Under the Code, Sirena is committed to quality assurance by:

  • Delivering high quality tuna products as a result of using only Pole and Line Fishing methods (which avoid fish being crushed under the weight of the fish above, as often happens with purse seine fishing).
  • Ensuring 100% traceability for all of our tuna products, which includes maintaining strict records on the fishing vessels used, catch method, species caught, date of catch and ocean caught in.
  • Ensuring each shipment of tuna is certified by the captain of the fishing vessel as well as the local authority.
  • Transparency on all of our labelling, providing customers with information on where, when and how our tuna was caught.
  • Only sourcing from highly reputable suppliers, many of which have been in long term supply agreements, some over 30 years, with Sirena.
  • All suppliers are regularly audited both by Sirena’s owners and management.

Labour practices

Under the Code, Sirena is committed to safe and fair labour practices by:

  • Only purchasing product from suppliers who are members of Supplier Ethical Data Exchange (SEDEX).
  • Ensuring all of our suppliers comply with the labour laws of the countries in which they operate.
  • Ensuring all of our suppliers provide, at a minimum, a rate of pay for a standard working week according to the legal standards or industry benchmarks of the countries in which they operate.
  • Ensuring all of our suppliers, in countries where no minimum wage exists, establish a wage that provides an adequate standard of living for all employees and their families.
  • Ensuring all of our suppliers do not employ children who have not completed their compulsory education or are under the minimum working age as determined by applicable local laws.
  • Ensuring all of our suppliers provide guarantees there is no forced, involuntary or bonded labour performed.
  • Ensuring all of our suppliers provide a working environment in which employees are treated fairly irrespective of cultural, ethnic, religious or gender differences.
  • Ensuring all of our suppliers offer employment on the basis of merit, not on attributes unrelated to job performance.
  • Ensuring all of our suppliers provide safe and healthy working environments and appropriate measures are taken to protect employees from work-related hazards.
  • Ensuring all of our suppliers are contractually bound to meet our expectations for safe and fair labour practices.


Under the Code, Sirena is committed to responsive governance by:

  • Encouraging all of our suppliers to implement the Code across their whole business and within their own supply chains.
  • Working with our suppliers on the implementation of the Code, which include joint audits and site visits to assess performance.
  • Endeavour to conduct annual audits on-board the fishing vessels and at the canneries to check compliance with the Code.
  • Reporting on the implementation of and compliance with the Code.

Should you wish to know more about our Ethical Souring Policy, please contact us.

Our Environmental Responsibility

  • Sirena are a signatory to the Australian Packaging Covenant (APCO), an organisation that aims to manage the environmental impacts of packaging in Australia.
  • We are committed to reducing waste and conserving energy and resources through improved design, production processes and packaging materials.
  • We continually meet and extend our recycling targets and commitments.
  • We implement and promote a best practice environmental management system.
  • We comply with the Commonwealth and State environmental policies.
  • For more information about the APCO, visit

Our on-pack labelling helps consumers understand where and how to dispose of their packaging. All Sirena products are recyclable (with conditions).

This filled recycling symbol means the packaging is fit for the recycling bin. This includes our plastic tubs, cardboard sleeves and cans themselves. Don’t forget to give them a quick rinse if needed.

This unfilled recycling symbol means the packaging can be recycled, under certain conditions. You must follow the instruction below the symbol to recycle the packaging. For example, scrunch the foil seal on our Ready to Eat meals into a ball before recycling. If you do not, it must go in the rubbish bin.