The right thing

Finest tuna caught by hand

100%Pole
& Line

No nets.
One fish at a time.

Pole and line is a traditional fishing method that relies on individual fishermen using hand held poles. Pole and line fishing is highly selective, meaning that other marine animals are rarely caught, and if they do become caught can be returned to the ocean unharmed.

To find out more visit www.ipnlf.org

Sirena’s Ethical Sourcing Code

Sirena has developed a set of core values and principles by which we run our business. It includes our approach to safe and fair labour practices, and the responsible management of environmental and social issues in Sirena’s supply chain.

Our ethical code

traceable
& transparent

Traceability and transparency

Our supply of tuna is traceable. Through our stringent traceability processes we do not source fish caught on illegal fishing vessels or use processors who have unsafe, unfair or illegal labour practices. Sirena is transparent on the source of fish used across all of our product ranges.

Social & economic benefits to communities

Pole and line fishing requires more fishermen per tonne of catch than any other tuna fishing method. This means local jobs are created for local people, increasing employment opportunities and the standard of living for many households within coastal fishing communities.

recycling

Leading in packaging sustainability

As a signatory of the Australian Packaging Covenant Organisation (APCO) we are committed to reduce the impact that our packaging has in the environment. Due to this commitment, we are considered a Leading Organisation in the 2025 year’s APCO Annual report. We ask all our customers to help us reduce waste by recycling Sirena packaging, working together towards a cleaner, greener future.

Learn more

Sirena’s Modern Slavery Statement

At Sirena we are committed to managing our business ethically and responsibly. We commit to implementing and enforcing effective systems and control modern slavery across our entire supply chain.

OUR MODERN SLAVERY STATEMENT